Join in on the first ever Marketing Conference CMO Roundtable!
Come listen in as CMO’s from Trip Advisor, Leo Burnett, Fidelity, HubSpot, and Leading Hotels of the World engage in a roundtable discussion on the topic of Consumer Revolution
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CMO Roundtable
Petersen heads marketing, public relations, product development, content distribution and community support for TripAdvisor. Since joining the company in 2004, Petersen has overseen tremendous growth of site traffic, revenue, content and membership. She has also led initiatives that have greatly increased user interaction with TripAdvisor.com, such as the launch of social networking, map, video, personalization and CRM site enhancements. In 2007, Christine oversaw TripAdvisor’s move onto Facebook and other third-party sites through the use of highly engaging applications. These applications have introduced the TripAdvisor brand to millions of new people around the world. In the summer of 2008, Petersen was named to the ForbesLife Executive Woman’s 25 Most Influential Women in Travel list, which was compiled by polling top industry executives to determine the women in travel who “have significantly shaped and will continue to define” the travel industry. Prior to joining TripAdvisor, Petersen was vice president of member services with Travelocity. Petersen also held senior marketing positions at Charles Schwab & Co, American Express and Fidelity Investments. She holds an MBA from Columbia University and a bachelor’s degree from Colby College. Sunil Gupta, Edward W. Carter Professor of Business Administration, Unit Head, Marketing, Harvard Business School Sunil Gupta is the Edward W. Carter Professor of Business Administration and Head of the Marketing Department at Harvard Business School. He currently teaches the required marketing course to first-year MBA students. Sunil's research interests are in the areas of new media, customer management, pricing, and return on marketing investment. His articles in these areas have won several awards including the 1993 and 2002 O'Dell Award and the 1998 and 2005 Paul Green Award of the Journal of Marketing Research for the most significant contribution in the field of marketing; the 1998, 2000 and 2003 Marketing Science Institute award for the best paper; the 2004 best paper award for the Journal of Interactive Marketing and the 1999 best paper award for the International Journal of Research in Marketing. Sunil is an area editor for the Journal of Marketing Research and an editorial board member of five major journals. Sunil is a co-author of two books. His recent book, Managing Customers as Investments, was published by the Wharton School Publishing in February 2005. It was selected as the 2006 winner of the annual Berry-AMA book prize for the best book in marketing. In April 2006, this book was also chosen as the top 30 business books of the year by Soundview Executive Book Summaries. Sunil has conducted seminars and consulted with several companies in the US, Canada, Europe, and Asia. As a business expert, he has frequently appeared on several national and international television programs, such as CNN and BBC, and has been quoted in the press. He is a member of the analytical advisory board of Information Resources Inc. Prior to joining Harvard, Sunil was the Meyer Feldberg Professor of Business at Columbia Business School where he taught for sixteen years. He was also an Assistant Professor at UCLA, a visiting scholar at Duke University, and the Thomas Henry Carroll Ford Foundation Visiting Professor at Harvard Business School. In 1996, Sunil spent his sabbatical with McKinsey & Co. In 1999, Sunil was selected as the best core course teacher at Columbia Business School. Sunil holds a Bachelors degree in Mechanical Engineering from the Indian Institute of Technology, an MBA from the Indian Institute of Management, and a Ph.D. from Columbia University. Alison W. McConnell, EVP, Chief Marketing Officer, Leo Burnett Worldwide As the Global Chief Marketing Officer of Leo Burnett Worldwide, Alison is focused on maintaining and growing Leo Burnett’s vibrant brand around the world, as well as overseeing the company’s growth strategies. Alison’s meteoric rise in Marketing started almost twenty years ago after earning a B.A. in Art History and a minor in French at the University of Texas, Austin. She began her career at Whole Foods and formed its first Marketing Department. Her tireless efforts enabled her to build a strong and beloved brand for Whole Foods in the U.S. In her post, she oversaw the company’s largest growth and expansion initiative creating the brand we know today. After mastering retail marketing and brand building, Alison moved to the ‘agency side’ to pursue a career with Leo Burnett. In her tenure here, she has worked with some of Burnett’s largest domestic and international clients. Her client ‘tours of duty’ include Kellogg’s, Philip Morris Corporate Responsibility, and Philip Morris International. Alison was also instrumental in starting the Leo Burnett subsidiary, Citizen2, a unit that focuses on political strategy and brand building. In early 2008, her tenacity and exceptional work led to her appointment as Senior Vice President, Director of Global Growth. Within months of that outstanding achievement, Alison was promoted to Executive Vice President and was named Global Chief Marketing Officer. Alison is the first woman to be assigned the position. In addition to her duties as CMO, she now sits on the agency’s Global Leadership Council (GLC) that develops and directs our company strategy leading 7,000 employees in almost 100 offices that span 90 countries. When she’s not at work, Alison is an involved member of the community. For several years ran an art gallery in Chicago and currently serves as guest lecturer at a number of institutions including Northwestern and Price Waterhouse Coopers. Alison has a passion for art and enjoys spending time with her husband and two children.
Mike Volpe, VP Marketing, HubSpot Before HubSpot, Mike worked as Director, Marketing Operations at SolidWorks Corp., an engineering software company, where he managed all of the company's global lead generation and lead management, advertising, Internet marketing, branding, PR, tradeshows and events. Mike transitioned SolidWorks from "old marketing" to "modern marketing" by launching multiple blogs, starting podcasting, incorporating social bookmarking into press releases, initiating pay-per-click marketing, performing search engine optimization (SEO) and launching multiple new global websites in a variety of languages. Prior to SolidWorks, Mike held marketing and business development positions at enterprise software and a consumer Internet startup companies in the San Francisco Bay Area, and he also worked as a financial analyst at a technology industry investment bank. Mike is an MBA graduate of the MIT Sloan School of Management and received his B.A. in Economics and Government, summa cum laude, from Bowdoin College. He is a Director of the Alumni Fund at Bowdoin College and a Co-Founder and Director of the Boston Scholars Program, a Boston volunteer organization. At MIT, Mike won the Patrick McGovern award for his contributions to entrepreneurship and the Peterson merit scholarship for his contributions to the community and academic performance. Mike is an avid golfer and enjoys playing recreational hockey and working on home improvement projects. James D. Speros, Chief Marketing Officer, Fidelity Investments, Personal & Workplace Investing
Jim Speros is the Chief Marketing Officer for Fidelity Communications and Advertising, Market Insights, Customers Program and Integrated Marketing at Fidelity Investments. In his role, he is responsible for . His responsibilities include developing integrated marketing programs across the company involving branding, relationship marketing, advertising, media relations, public affairs, market research, online marketing, thought leadership, internal communications and corporate philanthropy. He reports directly to Sanjiv Mirchandani, President of Personal Investments, Product, and Marketing.
Jim is a Magna Cum Laude graduate of Bernard M. Baruch College in New York City where he received a Bachelor of Business Administration in Marketing. In addition, he received an Advanced Management Certificate from Duke University’s Fuqua School of Business. He came to MMC in April of 2006 with 30 years of advertising, corporate communications and marketing experience which he honed on the agency side of the business and at Ernst & Young LLP (E&Y) where he served as Chief Marketing Officer for 8 years from 1998 to 2006. During his tenure at E&Y, he developed the firm’s first worldwide integrated marketing campaign operating in 140 countries. Prior to joining E&Y, Jim spent 19 years at AT&T as Vice President of Advertising and Marketing Communications for AT&T’s Business Services and Multicultural Marketing divisions, where he led the company’s marketing and communications strategies. In addition, he also held leadership positions at AT&T Corporate and Consumer Communications Services where he managed and directed AT&T’s worldwide corporate and consumer communications programs—including the award winning and highly successful “Reach Out And Touch Someone” advertising campaign.
Jim is considered one of top thought leaders in marketing and advertising circles and has been actively involved in numerous industry organizations. He has served on the Board of Directors of the Association of National Advertisers (ANA) and the Advertising Council, and as Chairman of the Board of BPA International. In addition, he initiated and chaired the ANA’s Multicultural Marketing Committee and launched the industry’s first ever Multicultural Excellence Awards. In October of 2002, Jim was named Chairman of the Board of the ANA and served a two-year term—the first ever ANA Chairman to serve a two-year term in the ANA’s 90+ year history. Jim also serves on the Council of Better Business Bureau’s National Advertising Review Board—the industry’s self regulatory body.
His successful career and accomplishments have not gone unnoticed. Some of the many awards and recognition Jim has received include: the Robert V. Goldstein Award for distinguished service as volunteer campaign director for the Advertising Council’s teen alcoholism campaign (1995); named “Communicator of the Year” by the Business Marketing Association (2001); Outstanding Lifetime Achievement award from the Baruch College Alumni Association (1996); and, in recognition of Jim’s contributions to the advertising industry, Jim was elected into the American Advertising Federation’s Hall of Achievement (1993). His core belief: “Always bring pride and honor to your name”.
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Christine
Peterson
